2023 Social Media Marketing Strategies Covered in Online BBA Programme

As dynamic as it is, social media has become a vast playground for brands and businesses to win over customers. Unlike offline marketing, social media marketing is a more complex skill set to acquire—given the numerous nuts and bolts of social media channels. Whether is it video marketing, Facebook campaigns, or Twitter hashtags— it takes in-depth research and understanding to create a sure-fire social media marketing (SMM) strategy.

This article highlights some effective social media strategies that you can learn under an Online BBA Programme with specialization in digital marketing.  

Online BBA Programme

Online BBA Programme Specialised in Digital Marketing: Learn These 5 Social Media Strategies

Here are the top 5 social media marketing trends and tactics that will reign in the next half of 2023 while spilling well into the next year:

1. Micro-Influencer Marketing to Rule the Year

While celebrity-driven promotions have been long-standing marketing techniques, businesses are now approaching more affordable micro-influencers to do the job. The relatable and engaging content produced by these micro-influencers is helping small and even large-scale brands reach their target audience on the right note.

Micro-influencers are social media content creators with a followership of 1000 to 99,999 people.

According to a recent Hubspot survey, over 80% of micro-influencers are approached by small businesses for direct or indirect promotions and marketing. This SMM trend is projected to continue well into the year 2024 for brands to create more engaging, quality, and resonating content.

2. Video Content to Push Most Organic Reach & ROI

Videos will continue to be the most captivating social media marketing technique to develop trust with your audience. As a social media expert, you should churn out more short-form videos showcasing and communicating your brand to the audience. Not just impressions and views, short-form video content is emerging as the highest ROI-generating social media tactic for all business kinds.

Some emerging forms of video content include Instagram reels & Insta LIVE, YouTube shorts, Facebook stories, LinkedIn Video ads, video messaging, and user-generated content.

Here are some trending short-form techniques to make a sure-fire SMM calendar:
a) Create focused and crisp videos that hit the nail without much delay.

b) Keep a tab on trends, hashtags, and viral challenges across channels.

c) Be creative in your approach to push organic sharing and engagement.

d) Stay consistent and authentic to your brand values.

3. Businesses to Leverage on Local Targeting

Similar to local SEO, local social media marketing is gaining traction—  thanks to the new feature of geo-targeting. Also referred to as hyperlocal social media marketing, local targeting is an SMM strategy that targets audiences within a very small region, area, or community.

This strategy helps match the interest of a small community with relevant content—thereby increasing the chances of conversion given the specificity. Not just for small and local businesses, geo-targeting is also useful for bigger brands to establish local authority and brand recognition.

For instance, Manav Rachna spreads its word for conferences and events by using geo-targeting features to reach regional students and faculty. 

4. Personalized Touch is Important Across Platforms

Customized and personalized content has continued to rule the target audience since time immemorial. From addressing emails by name to personalized e-commerce notifications on WhatsApp customization has proved to be a conversion-friendly strategy for social media marketers across platforms.

Below are the new trends in personalized social media content creation:
a) Personalized WhatsApp communications, SMS, and mailers are the focus.

b) Increases lead generation with more people automatically seeing what they are looking for.

c) Loyalty programmes and personalized rewards boost repeat purchases.

d) Lead forms to remain in focus to know customer preference beforehand.

5. Brands to Focus More on Organic Engagement

Saving the best for the last— organic engagement. In the face of fake reviews and promotions, GenZ is quick to detect the genuineness of a brand based on its social media activities. Thus, it is indispensable for businesses to encourage authentic and organic user engagement by generating quality and useful content.

Some ways to churn out organic engagement are by posting testimonials, product unboxing videos, user-generated videos, and reviews in highlights. Also, small businesses can use informative and free content as a way to win customer trust and build a loyal community base.

Acquire Market-ready Digital & Social Marketing Skills

With the increased digital domination in the business world, social media marketing is an essential skill set for a successful career in business management.

For aspirants, a good way to learn advanced-level digital marketing techniques is an Online BBA Programme with a specialization in Digital Marketing. Among the top universities for BBA, Manav Rachna Online is a renowned e-learning platform offering industry-driven BBA in Digital Marketing. Students can pursue the three-year Online BBA programme while learning from knowledge partners like BFSI and practising with live and recorded classes, proctored assessments, and one-on-one discussion forums.

So, turn your interest in social media marketing into a future-proof career option with Manav Rachna Online.